Saturday, April 7, 2012


I've been meaning to write a post about the logo I designed for my dad's company for more than a year now, but for some reason I always skipped over it in favor of some other topic. I actually designed the logo as a birthday present to him one year because his old logo was very old-fashioned and with a crazy blue and yellow flashy combination of colors. In reality, just by looking at his old logo, you wouldn't be able to recognize that the firm has anything to do with construction. This is why I set out to design something new and fresh for him.

I started by just jotting down some ideas and doodling on a scrap of paper to come up with some ideas for the logo. Sorry for the bad quality of the photo, but it is the only one I have of my doodles, and it will do for the purpose of this post.

I was also thinking of maybe having a Bulgarian and English version of the logo, but in the end, I decided against it.

I decided on the design idea that seemed the most appropriate for the business and that looked cleanest in terms of lines and shapes. My goal was to create a logo that had a clean and modern look. Then I played with some colors in order to decide whether the logo should have one or two colors. I used colors that would suggest materials used in construction, such as grey, brown and black, and I used different greens, in part as a symbol of land and in part to bring some "freshness"to the design.

At this point I showed the designs to my dad, we discussed them, and he decided on a design of brown and green letters. The one-color logos looked interesting to me because the letters P and C blended together to create on structure, but the two-color logos were perhaps a bit better in terms of readability.

Finally, I prepared some designs for his business cards. He liked the vertical designs, so these were the ones we got printed.
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